DIGITAL HEALTH CHECK

It all starts with the basics; an audit of your online channels. Before we even start to suggest digital marketing spend or arrange photo shoots, it’s crucial to ensure that your property’s set up for success so we’re not diluting any marketing effort.

Digital health check

  • Website technical performance & user experience

  • Website e-commerce (tracking, goals & tagging)

  • Social platforms (Facebook, Instagram, LinkedIn, Tik Tok, You Tube)

  • eDM (e-mails) & CRM (customer database management)

  • Google ~ search, maps, my business

  • Search Engine Optimisation basics

  • Reputation management (Trip Advisor, Google, OTAs)

  • Competitor positioning

  • Property images and gallery

Image courtesy of MOTT VISUALS

Image courtesy of MOTT VISUALS