DIGITAL MARKETING HEALTH CHECK
It all starts with the basics; an audit of your online channels. Before we even start to suggest digital marketing spend or arrange photo shoots, it’s crucial to ensure that your property’s set up for success so we’re not diluting any marketing effort.
Website technical performance & user experience (UX)
Website analytics (tracking, goals & tagging)
Social platforms (Facebook, Instagram, LinkedIn, Tik Tok, You Tube)
eDM (e-mails) & CRM (customer database management)
OTA & 3rd party platforms
Google ~ search, maps, search console, my business
Search Engine Optimisation basics
Reputation management (Trip Advisor, Google, OTAs)
Competitor positioning
Property images and gallery