Vue Apartments Trinity Beach

The Client

The Challenge

The Solution

The Result

Vue Apartments are located on Trinity Beach Far North Queensland comprising 35 - one, two, three, four and Penthouse, self-contained apartments, with over-sized balconies and views of the Coral Sea.

Cairns and the esplanade hotels compete with the northern Cairns beaches and Trinity doesn’t have the same profile as say, Palm Cove. Vue was also losing revenue to OTA’s who were dominating their brand name in search results.

Leverage the images and videos produced for the apartments in visually engaging Google Ads when consumers were in the researching phase for Cairns flights, accommodation, what to do etc. and additionally, use branded keywords in Search Ads to defend the name of the property and capture this high intent traffic when about to book.

With a relatively modest investment in Google Ads, Vue has been able to capture year-to-date AUG ‘26, $170,000* in direct revenue bookings.

* Attribution: Google Analytics